We help our clients look through the lens of the shopper, to develop campaigns which overcome purchase barriers, align with retailer interests and ultimately convert more shoppers into buyers.
Shopper centric planning: We have a proprietary approach which puts the shopper at the heart of the planning process. Who is the shopper? What are their barriers and motivations? How can we influence their shopping behaviour so that at shelf, when most buying decisions are made, they will pick up your brand over the others?
Creative that works: Gone are the days when you could put a TVC on a wobbler and call it shopper marketing. Great shopper creative should be designed from the start to resonate with shoppers, and it must be relevant, inspiring and disruptive enough to work in the split second retail environment.
Effective Execution: The words path to purchase are much used – and often misunderstood. We find shoppers wherever they are in their journey, because great ideas mean nothing unless you can execute in a way that can influence shopper behaviour. This means understanding how & when to talk to shoppers, and knowing what to say, when and where to ultimately drive purchase.